Thursday, April 15, 2010

isaloni - 2010

I Saloni 2010 Deemed a Huge Success

I Saloni 2010 Deemed a Huge Success

I Saloni 2010 01
April 27, 2010
I Saloni 2010, which opened at the Milan Fairgrounds on April 14th, along with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, SaloneSatellite and the biennial Eurocucina and International Bathroom Exhibition, closed on April 19th to great applause.

By midday on the 19th, with 297,460 accredited sectoral operators - +7% up on last year, it was plain to see that the Saloni has strengthened considerably. 56% of the operators came from abroad, confirming the fair's international appeal.

These figures are further bolstered by the 32,103 members of the visiting public who attended the Sunday opening - making a total of 329,563 attendees - plus the 5,791 communications operators, including 5,110 journalists from all over the world.

I Saloni 2010 02

"I believe that we can deservedly claim that today's results are extraordinary," said Cosmit President, Carlo Guglielmi. "I Saloni has demonstrated yet again that, as far as trade fairs in this particular sector go, we are the global leader, a huge media phenomenon and an unfailing barometer of habits. The data is even more astonishing, given the on-going economic climate within the sector and, especially, given the chaos caused by the grounding of planes that prevented some potential visitors from getting to Milan. Had it not been for the ash cloud, our estimates show that we might have been able to double the growth factor, with a larger number of visitors from abroad.

We are also greatly honoured by the attention and appreciation shown by the political world, which has been significant over the last few days, on not least Prime Minister Berlusconi's visit to I Saloni on Saturday to familiarise himself with this great expression of manufacturing and exhibition excellence, borne by today's results."

I Saloni 2010 03

"The enormous success of this 49th edition is due in particular to the efforts and investments of the exhibiting companies which, despite the credit crunch, have come here to showcase extremely prestigious and innovative products and stands," said FederlegnoArredo President, Rosario Messina. "This positive result therefore bodes well for the future endeavours of our companies, which recognise I Saloni as being the industrial system's major vehicle for communication. We now have our sights firmly set on celebrating 50 years of the Salone del Mobile with major events and investments."

"Because of the way we operate and through the 'City of the Saloni' project, which links the trade fair with the cultural events set up throughout the city of Milan, we have cemented our position yet again as the mouthpiece for both the industrial system and for the values inherent in our sector, but that's not all. Being culturally-aware and investing in the city of Milan through prestigious events is a strategic and crucial part of the life and work of Cosmit," concluded Mr. Guglielmi.

Read more: I Saloni 2010 Deemed a Huge Success - Dexigner

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